Wholesaling And Retailing Of Confectionery Companies in Malaysia

Wholesaling and retailing of confectionery companies in Malaysia is a process where companies first produce large quantities of confectioneries and then sell them to retailers who in turn sell them to consumers. The production process of confectioneries generally involves the use of sugar, cocoa, milk, and other ingredients. Malaysia is one of the world’s leading producers and exporters of palm oil, and as such, palm oil is a common ingredient in many Malaysian confectioneries.

The Malaysian confectionery industry is worth an estimated RM 1.6 billion, and it is growing at a rate of 5-6% per year. The industry is highly competitive, with over 500 companies vying for a share of the market. The top 10 companies in the industry account for about 60% of total sales.

The main distribution channels for confectioneries in Malaysia are supermarkets, hypermarkets, and convenience stores. Supermarkets and hypermarkets account for the lion’s share of sales, while convenience stores are growing in importance. Online sales of confectioneries are also on the rise, although they still account for a relatively small share of total sales.

The most popular confectioneries in Malaysia are chocolates, candy, and gum