Mr. Lim Peir Shenq started his financial career with a multi-family investment firm in Singapore in 2013 as an equity analyst. In his job, he researched Asian equity markets for his clients. He moved on to join The Motley Fool Singapore as employee #4 when the US financial firm expanded into Singapore in 2014. He was a key equity analyst in the company and helped built the company to be one of the largest financial portals in Singapore within two years. In his job, he helped research businesses across Asian markets and advising clients with their equity investment. 

He then took some time off to co-write an investment book, "Value Investing In Asia" published by Wiley, a major financial publisher, back in 2017. The book continues to be a key investment guide book for investors interested in the Asian markets. 

In 2017, he started his own financial publishing business in Singapore. Over the course of his career, he has published more than 2000 articles online and interviewed many business leaders across Asia for his publication. Today, his online publishing website has audience globally and gather more than a million views a year.

He is also a regular investment speaker in Singapore and Malaysia, having spoken for Bursa Malaysia, the Singapore Exchange and brokerages across the two countries. He has also been interviewed by public media outlets in Singapore like MoneyFM, CapitalFM and Channel News Asia.

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He is the son of Mr. Lim Ah Hock, the Executive Chairman and substantial shareholder of the Company and cousin of Mr. Lim Pay Chuan, the Managing Director cum Group Chief Executive Officer and substantial shareholder of the Company.

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He has an indirect interest of 2,058,200 shares by virtue of his deemed interest in Kumpulan Liva Sdn. Bhd.